The move from good to great Customer Leadership is one where you and your peers are critical to supporting and accelerating your team members’ capability development and embedding it into our DNA as The McCain Way of Winning with Customers. As a Sales Leader, setting individuals up for success is key to achieving the team’s commercial objectives and contribution to McCain’s profitable topline growth ambition.
This means looking for and creating learning moments with individuals and the team, recognizing what great looks like, and being able to close any gaps through coaching, leading by example in setting the standard of great for each skill, and creating an environment where learning is embraced.
Great customer leadership is what we’re working towards. Keep it top of mind: why we need to reset, what customers expect from suppliers, what that looks like for us in delivering profitable top line growth, and how your teams will be supported to strengthen and deepen their commercial skills to do this.
Introduce #BeMore to your team and new hires so they can start to develop in their Customer role, access their learning, apply the skills and rapidly experience the benefits of customers seeing McCain as their partner of choice.
You will have heard about the McCain Way of Winning or the shortened version, MWOW. It’s our approach as one commercial team to reset our energy and focus on the common goal of delivering sustainable share growth which is key to our 2025 strategy. The journey has started so take a look at the need for MWOW, how it works and what you need to know.
The McCain Selling System is our foundation for completing the sales call and selling basics brilliantly. The art of selling will always need to be refreshed and fine tuned. As a core commercial skill you need to know how well this is embedded in your team and how to support them in closing their gaps.
