Turning on Commercial Acumen
Customers share a common business model but adopt different strategies to maximize their profitability. We need to be part of the commercial solution, having smarter business conversations to help them achieve THEIR goals. Find out how.
Course Content
Developing Commercial Acumen
A fast start to the why, what, and how of Commercial Acumen to set you up for your first 30-day challenge.
Commercial Acumen Intro Snapshot
Commercial Acumen broken down in to bite size pieces.
1st 30 day Commercial Challenge Example and Tool
A worked example of the Commercial Challenge Tool and blank for completion.
1st 30-day Commercial Acumen challenge
Prompting you to think about what you really know about your customers’ growth and efficiency challenges and the actions needed to close the gaps.
Metrics That Matter to the Customer and McCain
Inspiring you to understand your customers' P&L pressures and think creatively about solutions to fuel a business conversation.