Customer Growth Planning
As part of MWOW with Customers we are strengthening how we approach Customer Growth Planning and Engagement with our larger customers over a 3 Year horizon and our smaller customers over 1 Year. Discover more about how to develop this core capability and do this effectively with your customer(s).
Course Content
CGP Snapshot
An overview of Customer Growth Planning
How To Guide- 12 Month Plan
An indepth walkthrough of how to successfully complete a 1-year customer growth plan
How To Guide- 3 Year Plan
An indepth walkthrough of how to successfully complete a 3-year customer growth plan
McCain Customer Growth Plan 12 Month- IH Regional Retailer -Worked Example
Worked example of the 12 Month Customer growth planning tools
McCain Customer Growth Plan 12 Month- OOH Independent - Worked Example
Worked example of the 12 Month Customer growth planning tools
McCain Customer Growth Plan 12 Month- RTMkt Regional Wholesaler- Worked Example
Worked example of the 12 Month Customer growth planning tools
McCain Customer Growth Plan 3 Year- IH Grocery- Worked Example
Worked example of the 3 Year Customer growth planning tools